Terms & Conditions
Quotes, payment milestones, ownership and what each side is responsible for.
These terms govern the use of https://emergescale.com and the services Alpha Traders, trading as EmergeScale, provides. A signed proposal or contract for a specific project sits above these terms — where the two conflict, the signed document wins.
Last updated: 28 July 2026
01Quotes and pricing
Prices published on this website are indicative starting points, quoted in Indian Rupees and exclusive of GST, which is charged at the applicable rate on top. A quote becomes binding only when we issue it in writing for your specific scope; published prices are not an offer capable of acceptance.
Written quotes are valid for 30 days. Third-party costs — domain registration, hosting, paid plugins, stock assets, app store fees and advertising spend — are not included in our fees unless a quote says so explicitly, and are billed at cost or paid by you directly.
02Payment terms
Unless your contract states otherwise:
- One-time builds are billed 40% in advance, 40% on design approval and 20% before deployment to your live environment
- Design-only engagements are billed 50% in advance and 50% on delivery
- Monthly retainers are billed at the start of each month, with the rate locked for the agreed term
- Advance payments cover work already scheduled and reserved for you and are non-refundable once that phase has begun
- Invoices are payable within seven days; work may be paused on overdue accounts after written notice
03Scope and revisions
Each quote lists what is included. Revisions within the agreed scope are included at each phase — we iterate on wireframes and design until you approve them, which is why design approval is a payment milestone.
Work outside the agreed scope — new pages, new features, a change of direction after approval — is quoted separately and starts only once you approve it in writing. We will always tell you before something becomes a change request rather than surprising you on the invoice.
04What we need from you
Projects run on time when content and feedback arrive on time. You are responsible for supplying copy, images, logos and any brand assets, and for confirming that you hold the rights to use everything you send us.
Where a timeline is quoted, it assumes reasonably prompt responses from you — typically within two working days at each review point. Delays in feedback or content move the delivery date accordingly. A project inactive on your side for more than 60 days may be closed and re-quoted.
05Intellectual property and ownership
On receipt of full payment, all custom design files, source code and content we create for your project transfer to you. Your domain, hosting and advertising accounts are registered in your name from the outset, and we hand over full access, documentation and source code at the end of the engagement. There is no lock-in.
Two things do not transfer: third-party components (open-source libraries, licensed fonts, purchased themes and plugins, stock imagery), which remain governed by their own licences and are passed through to you; and the generic tooling, boilerplate and internal know-how we reuse across clients, which remains ours. Nothing proprietary to your business is in that second category.
Unless you ask us in writing not to, we may show the finished work in our portfolio and case studies.
06Marketing and SEO results
We do not guarantee specific search rankings, traffic volumes, lead counts or advertising returns. Search and advertising platforms are controlled by third parties whose algorithms and policies change without notice, and no agency can honestly promise a position on a results page.
What we do commit to is white-hat method, work performed as described in your plan, and a monthly report showing exactly what was done and what changed. Advertising spend is paid by you directly to the platform and is separate from our management fee.
07Warranty and support
We fix bugs in work we built, free of charge, for 30 days after deployment. That covers defects in what we delivered — it does not cover new features, content changes, breakage caused by third-party updates outside our control, or changes made by you or another party after handover.
Beyond that window, ongoing maintenance is available under our annual maintenance contract or a retainer.
08Cancellation
You may cancel a project at any time in writing. You are liable for all work completed up to that point; amounts already paid covering completed phases are not refundable, and any balance for work done but not yet invoiced becomes payable. We will hand over everything produced to date.
Retainers may be cancelled with 30 days' written notice, effective at the end of the notice period. We may cancel an engagement on the same notice, or immediately for non-payment or abusive conduct, and will refund any prepaid amount for work not performed.
09Confidentiality
We treat your business information, pricing, roadmap and customer data as confidential and disclose it only to team members who need it to do the work. This applies whether or not a separate non-disclosure agreement is in place; we are happy to sign one on request.
10Limitation of liability
To the extent permitted by law, our total liability arising from an engagement is limited to the fees you have paid us for that engagement. We are not liable for indirect or consequential losses, including lost profits, lost revenue, lost data or business interruption.
Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for fraud or for death or personal injury caused by negligence.
11Use of this website
The content of this website — text, design, code and images, other than client work shown in the portfolio — belongs to us. You may read and share it; you may not republish it as your own or scrape it at a scale that degrades the service for others.
Prices, packages and claims on this site may change without notice. We try to keep everything accurate and current, but the written quote we send you is the authoritative statement of what your project costs.
12Governing law
These terms are governed by the laws of India, and the courts at Delhi have exclusive jurisdiction over any dispute arising from them.
Before starting proceedings, both sides agree to raise the issue in writing and attempt to resolve it in good faith — in our experience a phone call settles almost everything.
Questions about this document?
Write to us and we'll clarify anything here in plain language.
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